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Mission and Vision

September 28, 2018 by w33k3nd

MISSION AND VISION

Our Company’s Mission is focused on the genesis of its creation, that is, our flexibility that aims to offer ever more innovative and differentiated products and services with high added value, whether through its fleet of boats or through the programmes and experiences made-to-measure for each customer, thus providing unique and unforgettable experiences that meet the expectations, requirements and desires of existing and future customers.

WEEKENDOCEAN, LDA.’s Vision, is to be a domestic and international reference in the recreational boating and maritime tourism markets, well-known and with added value, that is recognized as adding value by its customers, consequently increasing its market share and winning new and more customers.

To fulfil its mission and in line with its global vision, WEEKENDOCEAN, LDA., has defined 5 main strategic objectives::

  1. To focus on the potential of recreational boating and maritime tourism products specifically rather than as a complement to other products;
  2. Build up WEEKENDOCEAN’s brand profile and strengthen relationships and partnerships at the international level;
  3. Create value, grow, diversify and focus on strategic consolidation of the business;
  4. Diversify markets and segments;
  5. Consolidate and promote an internationalization strategy.

WEEKENDOCEAN, LDA. strategy will focus on new customer segments, such as young, university-educated people, lone travellers, groups, older couples with high purchasing power, etc., as well as ventures with products and services for which demand is growing, such as recreational and sports fishing, sailing, wakeboarding, water-skiing, diving, bird watching, overnight stays on boats, boating holidays, among others.